Hamilton bike share rolls out first bikes Friday

After months of delays, SoBi Hamilton is rolling out bicycles for its hotly anticipated new bike share program Friday – in the dead of winter.

About 200 bikes will be installed for a "winter season test" throughout the day, while the full fleet of 750 bikes will hit the streets in March for the program's official launch.

"Rolling out some of the bikes during the winter supports winter cycling and will provide SoBi Hamilton with an opportunity to test the system and ensure it is completely operational for prime cycling season," said Peter Topalovic, Project Manager of Transportation Demand Management with the city in a statement.

'The city is maintaining much of the cycling infrastructure throughout the winter and we want to help people stay active, mobile, and get where they need to go all year long.'- Chelsea Cox, community manager with SoBi Hamilton.

"Other North American cities like Toronto, New York and Chicago also operate their bike share programs throughout the winter with success."

Friday morning, SoBi fleet technicians Robert Iskula and Jordan Fysh installed the first bikes at the city hall station, at Bay Street North and York Boulevard, and at James Street North and Mulberry Street.

The $1.6-million 750-bike project was approved in December 2013 and slated to roll out mid-July, but delays with the bike's electronics and certification with Canadian telecommunication carriers slowed things down.

Unlike bike shares in Toronto and Montreal, most of the electronics on these Hamilton bikes are on the bike itself rather than the docking station. That way the company can know through GPS monitoring where the bikes are going and move the docking stations to suit the city's most-used routes.

Bike stations can already be seen throughout the city at different locations, after they were installed months ago. The first phase of the program will see 105 SoBi hubs installed across Hamilton's lower city, from the Dundas in the west to Gage Park in the east, with a few locations on the Mountain.

There is one bonus for anyone who is willing to brave the winter to test the system. Any of the program's members or anyone who buys a membership during the test phase will get to do so for free for the first couple of months.

The membership clock for members won't start ticking until the official launch date on March 20, 2015. "So members will get 14 months of usage but will only pay for 12 months, and monthly members get two months for the price of one," said Chelsea Cox, community manager with SoBi Hamilton.

Cox told CBC Hamilton that SoBi has "enthusiastic members" who are eager to use the system as soon as possible, so the company opted to make the bikes available as quick as they could, sub-zero temperatures be damned.

"We are operating a year round system. While we expect lower usage in the winter months, many people cycle year round in Hamilton," she said. "The city is maintaining much of the cycling infrastructure throughout the winter and we want to help people stay active, mobile, and get where they need to go all year long.

"We can gather great information on winter usage and routes using the smart-bike technology that is on each of the bikes."

You can see where SoBi bikes will be located on this map:

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Hamilton bike share rolls out first bikes Friday

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